So, you’re going to the Vakantiebeurs 2020 in Utrecht. Brilliant! We’re sure that you thought of everything to provide all the information to your potential audience. Just in case, we have provided a quick Cheat Sheet, so you can check. If there’s something that we can help you with before the start of the Vakantiebeurs, do not hesitate to contact us via the Contact Form below.
Cheat Sheet Vakantiebeurs 2020:
- We’re sure your booth or stand looks great. Just to be sure, are there enough people present, to man your booth/stand? It’s always awkward fot clients to come to your booth and there is no one present.
- Are there enough business cards/flyers/brochures for the 5 days of the Vakantiebeurs?
- Is there a means for you to gather contact details of potential clients? Albeit online or offline?
- Is there a (Dutch) website? Is there a Dutch Landing Page on your website?
- Do you have a Social Media Strategy present? Perhaps even a strategy for the Vakantiebeurs specifically?
Business Cards, Flyers & Brochures
Business Cards, Flyer & Brochures are essential, as we’re sure you know. This is what it’s all about; providing your target audience with the information they need to know to come to your destination, or to book their holiday with you. We’ve often seen people with suitcases filled with flyers & brochures to go through, so they can make a decission about where to go. owever, more often than not, we’ve been to stands on the last few days of the Vakantiebeurs, and all business cards, flyers & brochures have run out. Interested? Here you can check out the Brochure we made a few years back for Northern England. If need be, Tourism Inspiration can develop some last minute business cards, flyers or brochures for you. Please use the Contact Form below, if you are interested in this.
Gather contact details
Another point on the Cheat Sheet, and essential part of the Vakantiebeurs, is to gather contact details. In doing so, you can contact them afterwards, with that targeted special offer. Often a simple game, such as leave your name & e-mail to enter a draw & win something is ideal. This can be done off-line, but better is online. Also, social media can be used herefore. Which brings us to the next few steps.
Dutch Website & Landing page
Is there a Dutch website in place? A website is essential in the Netherlands, with over 87% of Dutch people checking things online. Even though the Dutch are pretty good with their languages, it really helps to have a Dutch language website in place. It’s always easier to understand things in your own language. Even if there isn’t a Dutch website, it helps to at least have a Dutch landing page with some form of data collection present. Here the potential client can leave their details and ask for the information it may need. Do you have a landing page? Would you like a Dutch website, or a dedicated landing page, then please indicate at the the Contact Form below, and perhaps we can set something up before the Vakantiebeurs starts.
Social Media Strategy
The Vakantiebeurs lends itself ideally to connect to potential clients via Social Media, as well as to gain more exposure through Social Media. One, you can ask potential clients to connect, in order to engage with them. Two, it’s possible to host a competition, so that potential clients can engage with you. Interested in creating your own Dutch Social Media Strategy for the Vakantiebeurs and in general? Check out the Social Media Strategy we created for Hostelle. Or fill in the Contact Form below, and perhaps we can set something up before the Vakantiebeurs starts.