Special offer for Vakantiebeurs 2020

Vakantiebeurs 2020

Going to the Vakantiebeurs, Utrecht in 2020? Here you can find what we do. Please leave your details below and tell us your interests, so we can create a taylor-made special offer for you.

Campaign Co-ordination

Tourism Inspiration can design and co-ordinate your campaign in the Netherlands for you. Also, we can look for possible Dutch partners who can contribute in the campaign, both budgetwise as well as through exposure, and use of other resources.

€ 1250,-*

Campaign management

From overseeing creation & design, to budget management, as well as analysing & tweeking where necessary.

€ 75,-/hour*


Online Marketing

Website / Landing page creation

Tourism Inspiration can create your Dutch website and landing pages for you. Including SEO writing, as well integration with database forms, Social Media integration & Google Analytics.

€ 1250,-* 

Webdesign Marbles Inn



Adwords, Banner advertising

We can drive traffic to your website and / or landing page with Adwords, Banner Advertising (including retargetting) & Social Media.

€ 65,-/hour*

Social Media Marketing

Social Media Marketing entails setting up the different platforms, driving traffic through advertising, such as Facebook and Instagram, as well as maintaining contact with clients. 

€ 1250,-*


Social Media Marketing

Database management & E-mail marketing

Collecting data on the forementioned website, landing pages & social media platforms. Using this data to e-mail possible customers with information, partner information, special offers & winning prizes.

€ 1250,-*


Email Marketing


Offline Marketing & PR

Fam Trips

Tourism Inspitaration can contact & organise familiarisation Increase product awareness amongst Dutch Tour Operators & Travel Agents in order for them to increase product.

€ 1250,-* 


Fam Trips


Invite Dutch travel programs, magazines, bloggers and vloggers to take trips via forementioned Tour Operators & Travel Agents, in order to raise awareness amongst consumers.

€ 1250,-*

Brochure creation

We can create your brochure for you, specifically aimed at the Dutch market. Partners can be sought who can contribute and deisign a special offer for your brochure. 

Ga een stapje verder

Brochure Creation

€ 1250,-*

What is the Tourism Inspiration special offer for the Vakantiebeurs 2020?

Tourism Inspiration can offer you an integrated on- and offline campaign aimed specifically at the Dutch Market.

* Prices above are standard prices, indications only, please fill in the form below to show where your interest may lie. That way Tourism Inspiration can make you a tailor-made offer for your upcoming campaign. 

Please fill out where your interests lie, so we can create a tailor-made offer for you:

Campaign Co-ordinationCampaign ManagementWebdesignAdwords & display advertisingSocial Media MarketingDatabase Management & Email MarketingFam Trip OrganisationPRBrochure Creation

Creating a Social Media Plan for Hostelle

Hostelle Site

Tourism Inspiration* & Hostelle** are now working together on a Social Media Plan for Hostelle.

Hostelle is the first and only all-female hostel in Amsterdam. They have a great new website and communicate over a few social media platforms, such as Facebook, Instagram, Twitter, Google+, as well as Pinterest & Bloglovin’(though currently not really explored yet).

A Social Media Plan for Hostelle: Step 1, Theory

The idea is to ensure that the brand will grow fanbase on all platforms, in order to get people enticed to go to the website and book via the booking engine. As one knows, external booking platforms, such as Booking.com, Expedia, Trivago & the likes, can ask for a hefty commission fee, chewing into profits.

Thus, an integrated social media plan is needed, where the site sits centrally, and all social media platforms will post from that site. As such, not only the fan base on each platform will grow, and interact with the brand. Posting from the website will ensure that backlinks come from each of the different social media platforms, making it easier to get indexed by Search Enginges (Google, Bing, etc).

Furthermore, by carefully creating clever blogs & landing pages, it should be possible to funnel people through the site to the booking enigine, as well as getting them there directly. See representation below.


A Social Media Plan for Hostelle: Step 2 an audit.

As mentioned aboove, Hostelle is already present on the following platforms: Facebook, Instagram, Twitter, Google+, as well as Pinterest & Bloglovin’. Most of these platforms are already on brand, though some platforms need to be further explored & explanded. 

For each of these platforms one has to explore, what kind of fanbase exist, what posts do work, what don’t and how effective these posts are. 

Social Media Plan Hostelle: Step 3, plan ahead

For planning we can use a day to day excel sheet, where to post what on each channel.


A Social Media Plan for Hostelle: Step 4, using tools & measuring

Using tools such as bit.ly & Hootsuite  we can shorten the links, and plan ahead. Furthermore, using such tools, as well as website analytics such as Google Analytics, or Jetpack, etc., will give us the opportunity, to analyse the data. Think about the following questions, how often, do our links get forwarded, re-posted, and how do the links to site & booking engine perform?

Remember: Measuring, is knowing exactly what works and what doesn’t. This way one can almost predict how each post will perform.


A Social Media Plan for Hostelle: Step 5, optimisation

After careful consideration it is then time to pick & choose. What will be the star performers, and what won’t. At the end of the day, this is where the money is made. Eventually, the bottom line is where succes is measured: there need to be bookings through these media.


Interested? Want to keep updated about this project? Or would you like Tourism Inspiration to work together with you on a social media plan for your company, business, or tourism destination? 
Please sign up for the newsletter here on the side, follow us on Facebook & Twitter, or contact us via the Contact form.


*Tourism Inspiration is is a Tourism Marketing, Communication & PR agency & all about inspiration; how to inspire potential customers to go on holiday using your company, busines, or visit your destination.

**Hostelle is the first, and only all-female boutique hostel in Amsterdam (and possibly the world).

Tourism Inspiration does webdesign for Marblesinn.com


Tourism Inspiration has done the webdesign for Marbles Inn, a cosy B&B in the newly developed IJburg, Amsterdam. The modern house is built in the Amsterdam tradition of the old canal houses. It has four levels, high ceilings, and is located next to a canal. Breakfast is served in the kitchen/dining room. The kitchen and living room areas are also available for the guests during the day. In the summer breakfast is served on the large outside terrace.

Webdesign for Marbles Inn


SEO & Google Analytics integration for Marblesinn.com

As Marbless Inn is only a small B&B with a realatively small advertising budget, emphasys of the site is on SEO in order to be found in the search engines. Furthermore, a Google Analytics tracking code has been added in order to get statistics about the site and how to further update & improve it. 


Booking Engine Integrations for Marblesinn.com

For smaller hotels and Bed & Breakfasts it is vital to be found online. So, Marbless Inn needed to be integrated into a few bookingsengines. Beds24 was chosen for channel manager and integrated at the backend. Through this tool it is possible to have the booking tool, reservation tool and finance tool integrated in the side; as well as appear in with live availebility in Booking.com, AirBnB, etc. 


As soon as the booking tool was integrated and the website was live. Bookings started to come in. Marbles Inn is now working at over 85% full capacity, and reservations need to be made well in advance. In fact it has been so busy, André was able to open an extra room. 


Webdesign for your company or destination

If you would like to discuss the possibilities of webdesign for your company or destination, please contact us using the contact form, or the button below.

Tourism Inspiration will be at the Vakantiebeurs 2018


Tourism Inspiration will be at the Vakantiebeurs on Tuesday the 9th of January, on Trade Day.

You can meet Maarten Hageman through the Vakantiebeurs Matchup App:


Android App                                                          iPhone App

Or if you would like to meet up some other time to discuss the possibilities of working together, contact us directly using the contact page.

Email Marketing


Tourism Inspiration can do your Database Management & Email Marketing for you.
Databases might be obtained from one’s own website, social media platform or via 3rd parties.
These databases can be used to e-mail possible customers with information, partner information, special offers & winning prizes.

An example of Email Marketing by Tourism Inspiration

An example is GolfinHolland, the organisation to attract golfers to the Netherlands. Here, strong images & messages were used in the emailings. Also, GolfinHolland gave away prizes for filling in questionnaires. And in most mailings GolfinHolland sought partners in order to present offers for their customers. 

Consequently, this drove potential customers to the website to seek information about partners, and through the questionnaire, deepened the information of the database. 

Email Marketing Golfinholland

Ultimately, this particular emailing had an open rate of over 60%, and click through rate of over 45%. Which are extremely high. Furthermore, the mailing resulted in direct sales with a number of partners.


Email Marketing for your destination or company

Would you like help with your database management & e-mail marketing?
Then, please go to the the contact page fill out the form. 

Further Analysis First Results Golf Travel Motivation Survey

Further Analysis - First Results GTMS

In our First Analysis  of the Golf Travel Motivation, Tourism Inspiration provided you with the top level information about how many golf travellers take specialized golf trips; how often they play per vacation; and where they find their information.

In this further analysis we dive deeper into the information and look for the differences per region.

Tourism Inspiration decided to choose segment the following regions:

–          North-America (a sample of 72 golf travellers);

–          Great Britain & Ireland (66),

–          Mainland Europe (104);

–          Rest of the World (51): consisting of Australasia (36), Africa (5), Latin America & Caribbean (10)


Further Analysis - First Results GTMS

Or click the link below for your downloadable PDF:
Further Analysis First Results Golf Travel Motivation Survey

Want to know more? We will provide you with more market information, segmented by age, gender, and ability, as well as dive further into the motivations for choosing a destination.

Please leave your details and join our mailing list below, and we will contact you with more results as they become available: 



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First Results of the Golf Travel Motivation Survey

Further Analysis - First Results GTMS

Always wondered how many people actually take specialized golf trips?
How often they play per vacation?
And where they find out their information?

At Tourism Inspiration we have conducted some market research, and some of the First Results we’re able to share with you.

For example:

  • Almost 300 people from 38 different countries filled in the questionnaire.
  • Only about 1/3 take specialized golf trips; the rest take ‘normal’ holidays, partake in other activities, and play a few rounds of golf as well.
  • 73% play 1-3 rounds of golf per vacation; 21% play 3-7 times per vacation; 6% plays more than 7 times.
  • 64% find out their information about their destination on the internet; 26% find out most information from friends and family; 5.5% from magazines; 3.5% from Social Media; and only 1% name the TV as their main source of information gathering.  

These are just some preliminary results. You can download them in an easy PDF for you, so you can have them for your own use:

Click here for a PDF of the First Results Golf Travel Motivation Survey

Want to know more? Please leave your details and join our mailing list below, and we will contact you with more results as they become available: 



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Destination Golf

Maarten from Tourism Inspiration, has now joined the Destination Golf team, where he will be writing, and contributing to the PR for the Dutch Market.


Destination Golf – Issue 13 – November 2013 – p.5

Destination Golf Media Ltd is a leading provider in contract golf sales, golf marketing and golf consultancy services to the golf industry.

Destination Golf

Destination Golf


They also make some excellent Global Golf Guides for Golf Destinations: