Cheat Sheet Vakantiebeurs 2020

Vakantiebeurs 2020

So, you’re going to the Vakantiebeurs 2020 in Utrecht. Brilliant! We’re sure that you thought of everything to provide all the information to your potential audience. Just in case, we have provided a quick Cheat Sheet, so you can check. If there’s something that we can help you with before the start of the Vakantiebeurs, do not hesitate to contact us via the Contact Form  below.

Cheat Sheet Vakantiebeurs 2020:

  • We’re sure your booth or stand looks great. Just to be sure, are there enough people present, to man your booth/stand? It’s always awkward fot clients to come to your booth and there is no one present.
  • Are there enough business cards/flyers/brochures for the 5 days of the Vakantiebeurs? 
  • Is there a means for you to gather contact details of potential clients? Albeit online or offline?
  • Is there a (Dutch) website? Is there a Dutch Landing Page on your website?
  • Do you have a Social Media Strategy present? Perhaps even a strategy for the Vakantiebeurs specifically?

Business Cards, Flyers & Brochures 

Ga een stapje verder

Brochure Creation

Business Cards, Flyer & Brochures are essential, as we’re sure you know. This is what it’s all about; providing your target audience with the information they need to know to come to your destination, or to book their holiday with you. We’ve often seen people with suitcases filled with flyers & brochures to go through, so they can make a decission about where to go. owever, more often than not, we’ve been to stands on the last few days of the Vakantiebeurs, and all business cards, flyers & brochures have run out. Interested? Here you can check out the Brochure we made a few years back for Northern England. If need be, Tourism Inspiration can develop some last minute business cards, flyers or brochures for you. Please use the Contact Form below, if you are interested in this.


Gather contact details

Another point on the Cheat Sheet, and essential part of the Vakantiebeurs, is to gather contact details. In doing so, you can contact them afterwards, with that targeted special offer. Often a simple game, such as leave your name & e-mail to enter a draw & win something is ideal. This can be done off-line, but better is online. Also, social media can be used herefore. Which brings us to the next few steps.


Dutch Website & Landing page

Marbles Inn

Website Design

Is there a Dutch website in place? A website is essential in the Netherlands, with over 87% of Dutch people checking things online. Even though the Dutch are pretty good with their languages, it really helps to have a Dutch language website in place. It’s always easier to understand things in your own language. Even if there isn’t a Dutch website, it helps to at least have a Dutch landing page with some form of data collection present. Here the potential client can leave their details and ask for the information it may need. Do you have a landing page? Would you like a Dutch website, or a dedicated landing page, then please indicate at the the Contact Form below, and perhaps we can set something up before the Vakantiebeurs starts.


Social Media Strategy

Hostelle Facebook

Social Media Stratey

The Vakantiebeurs lends itself ideally to connect to potential clients via Social Media, as well as to gain more exposure through Social Media. One, you can ask potential clients to connect, in order to engage with them. Two, it’s possible to host a competition, so that potential clients can engage with you. Interested in creating your own Dutch Social Media Strategy for the Vakantiebeurs and in general?  Check out the Social Media Strategy we created for Hostelle. Or fill in the Contact Form below, and perhaps we can set something up before the Vakantiebeurs starts. 


Pre-Vakantiebeurs 2020 Contact Form 

I am interested in:

Special offer for Vakantiebeurs 2020

Vakantiebeurs 2020

Going to the Vakantiebeurs, Utrecht in 2020? Here you can find what we do. Please leave your details below and tell us your interests, so we can create a taylor-made special offer for you.

Campaign Co-ordination

Tourism Inspiration can design and co-ordinate your campaign in the Netherlands for you. Also, we can look for possible Dutch partners who can contribute in the campaign, both budgetwise as well as through exposure, and use of other resources.

€ 1250,-*

Campaign management

From overseeing creation & design, to budget management, as well as analysing & tweeking where necessary.

€ 75,-/hour*


Online Marketing

Website / Landing page creation

Tourism Inspiration can create your Dutch website and landing pages for you. Including SEO writing, as well integration with database forms, Social Media integration & Google Analytics.

€ 1250,-* 

Webdesign Marbles Inn



Adwords, Banner advertising

We can drive traffic to your website and / or landing page with Adwords, Banner Advertising (including retargetting) & Social Media.

€ 65,-/hour*

Social Media Marketing

Social Media Marketing entails setting up the different platforms, driving traffic through advertising, such as Facebook and Instagram, as well as maintaining contact with clients. 

€ 1250,-*


Social Media Marketing

Database management & E-mail marketing

Collecting data on the forementioned website, landing pages & social media platforms. Using this data to e-mail possible customers with information, partner information, special offers & winning prizes.

€ 1250,-*


Email Marketing


Offline Marketing & PR

Fam Trips

Tourism Inspitaration can contact & organise familiarisation Increase product awareness amongst Dutch Tour Operators & Travel Agents in order for them to increase product.

€ 1250,-* 


Fam Trips


Invite Dutch travel programs, magazines, bloggers and vloggers to take trips via forementioned Tour Operators & Travel Agents, in order to raise awareness amongst consumers.

€ 1250,-*

Brochure creation

We can create your brochure for you, specifically aimed at the Dutch market. Partners can be sought who can contribute and deisign a special offer for your brochure. 

Ga een stapje verder

Brochure Creation

€ 1250,-*

What is the Tourism Inspiration special offer for the Vakantiebeurs 2020?

Tourism Inspiration can offer you an integrated on- and offline campaign aimed specifically at the Dutch Market.

* Prices above are standard prices, indications only, please fill in the form below to show where your interest may lie. That way Tourism Inspiration can make you a tailor-made offer for your upcoming campaign. 

Please fill out where your interests lie, so we can create a tailor-made offer for you:

Campaign Co-ordinationCampaign ManagementWebdesignAdwords & display advertisingSocial Media MarketingDatabase Management & Email MarketingFam Trip OrganisationPRBrochure Creation

Creating a Social Media Plan for Hostelle

Hostelle Site

Tourism Inspiration* & Hostelle** are now working together on a Social Media Plan for Hostelle.

Hostelle is the first and only all-female hostel in Amsterdam. They have a great new website and communicate over a few social media platforms, such as Facebook, Instagram, Twitter, Google+, as well as Pinterest & Bloglovin’(though currently not really explored yet).

A Social Media Plan for Hostelle: Step 1, Theory

The idea is to ensure that the brand will grow fanbase on all platforms, in order to get people enticed to go to the website and book via the booking engine. As one knows, external booking platforms, such as, Expedia, Trivago & the likes, can ask for a hefty commission fee, chewing into profits.

Thus, an integrated social media plan is needed, where the site sits centrally, and all social media platforms will post from that site. As such, not only the fan base on each platform will grow, and interact with the brand. Posting from the website will ensure that backlinks come from each of the different social media platforms, making it easier to get indexed by Search Enginges (Google, Bing, etc).

Furthermore, by carefully creating clever blogs & landing pages, it should be possible to funnel people through the site to the booking enigine, as well as getting them there directly. See representation below.


A Social Media Plan for Hostelle: Step 2 an audit.

As mentioned aboove, Hostelle is already present on the following platforms: Facebook, Instagram, Twitter, Google+, as well as Pinterest & Bloglovin’. Most of these platforms are already on brand, though some platforms need to be further explored & explanded. 

For each of these platforms one has to explore, what kind of fanbase exist, what posts do work, what don’t and how effective these posts are. 

Social Media Plan Hostelle: Step 3, plan ahead

For planning we can use a day to day excel sheet, where to post what on each channel.


A Social Media Plan for Hostelle: Step 4, using tools & measuring

Using tools such as & Hootsuite  we can shorten the links, and plan ahead. Furthermore, using such tools, as well as website analytics such as Google Analytics, or Jetpack, etc., will give us the opportunity, to analyse the data. Think about the following questions, how often, do our links get forwarded, re-posted, and how do the links to site & booking engine perform?

Remember: Measuring, is knowing exactly what works and what doesn’t. This way one can almost predict how each post will perform.


A Social Media Plan for Hostelle: Step 5, optimisation

After careful consideration it is then time to pick & choose. What will be the star performers, and what won’t. At the end of the day, this is where the money is made. Eventually, the bottom line is where succes is measured: there need to be bookings through these media.


Interested? Want to keep updated about this project? Or would you like Tourism Inspiration to work together with you on a social media plan for your company, business, or tourism destination? 
Please sign up for the newsletter here on the side, follow us on Facebook & Twitter, or contact us via the Contact form.


*Tourism Inspiration is is a Tourism Marketing, Communication & PR agency & all about inspiration; how to inspire potential customers to go on holiday using your company, busines, or visit your destination.

**Hostelle is the first, and only all-female boutique hostel in Amsterdam (and possibly the world).

Tourism Inspiration does webdesign for


Tourism Inspiration has done the webdesign for Marbles Inn, a cosy B&B in the newly developed IJburg, Amsterdam. The modern house is built in the Amsterdam tradition of the old canal houses. It has four levels, high ceilings, and is located next to a canal. Breakfast is served in the kitchen/dining room. The kitchen and living room areas are also available for the guests during the day. In the summer breakfast is served on the large outside terrace.

Webdesign for Marbles Inn


SEO & Google Analytics integration for

As Marbless Inn is only a small B&B with a realatively small advertising budget, emphasys of the site is on SEO in order to be found in the search engines. Furthermore, a Google Analytics tracking code has been added in order to get statistics about the site and how to further update & improve it. 


Booking Engine Integrations for

For smaller hotels and Bed & Breakfasts it is vital to be found online. So, Marbless Inn needed to be integrated into a few bookingsengines. Beds24 was chosen for channel manager and integrated at the backend. Through this tool it is possible to have the booking tool, reservation tool and finance tool integrated in the side; as well as appear in with live availebility in, AirBnB, etc. 


As soon as the booking tool was integrated and the website was live. Bookings started to come in. Marbles Inn is now working at over 85% full capacity, and reservations need to be made well in advance. In fact it has been so busy, André was able to open an extra room. 


Webdesign for your company or destination

If you would like to discuss the possibilities of webdesign for your company or destination, please contact us using the contact form, or the button below.

Brochure Coordination Northern England

Noord Engeland is Great Britain

Tourism Inspiration together with VisitBritain and Northern England have put together the texts and images to create the Northern England brochure for the Vakantiebeurs. Furthermore, contact was made with possible advertisers & partners, in order to pay for the brochure creation.

Tourism Inspiration was responible for translation, copy writing, image selection and map creation.

Below you can download the final version of the brochure: “Ga een stapje verder”.

Ga een stapje verder

Cover “Ga een stapje verder”

5,000 copies were printed & was used during the Vakantiebeurs 2016, in light of the VisitEngland 2016 campaign.

Interested what kind of brochure Tourism Inspiration can create for your destination or company?
You can contact us via the contact form, or via the button below.


Tourism Inspiration will be at the Vakantiebeurs 2018


Tourism Inspiration will be at the Vakantiebeurs on Tuesday the 9th of January, on Trade Day.

You can meet Maarten Hageman through the Vakantiebeurs Matchup App:


Android App                                                          iPhone App

Or if you would like to meet up some other time to discuss the possibilities of working together, contact us directly using the contact page.

Email Marketing


Tourism Inspiration can do your Database Management & Email Marketing for you.
Databases might be obtained from one’s own website, social media platform or via 3rd parties.
These databases can be used to e-mail possible customers with information, partner information, special offers & winning prizes.

An example of Email Marketing by Tourism Inspiration

An example is GolfinHolland, the organisation to attract golfers to the Netherlands. Here, strong images & messages were used in the emailings. Also, GolfinHolland gave away prizes for filling in questionnaires. And in most mailings GolfinHolland sought partners in order to present offers for their customers. 

Consequently, this drove potential customers to the website to seek information about partners, and through the questionnaire, deepened the information of the database. 

Email Marketing Golfinholland

Ultimately, this particular emailing had an open rate of over 60%, and click through rate of over 45%. Which are extremely high. Furthermore, the mailing resulted in direct sales with a number of partners.


Email Marketing for your destination or company

Would you like help with your database management & e-mail marketing?
Then, please go to the the contact page fill out the form. 

Fam Trip Northern England


Tourism Inspiration, with VisitBritain and VisitEngland, has organised and accompanied the Fam Trip to Northern England for the Yourtravel & The Travel Club Agents, in light of the 2015 Northern England campaign. This Fam trip was organised so that the travel agents of these companies could familiarise themselves with the area, and the highlights of the region. 

The Fam Trip visited the following:

Wednesday 9th of December:

Thursday 10th of December:

Friday the 11th of December:

Saturday 12th of December:

Below a short video with some of the best highlights of the trip:


You can book this trip (and similar trips to Northern England) with:

Jennifer Cheung

Manita Driezen

Marianne Heuzer

Ingrid Jansen

Danielle Meijer

Samantha Storteboom

Monique Vokkert

(This trip has been made possible with the help of: VisitBritain, VisitEngland, VisitYork, Visit Durham, Visit Newcastle, York Minster, York’s Chocolate Experience, Whitby Abbey, Auckland Castle, Durham Cathedral, Visit Newcastle, and the inspiring guides: Alan Rowly, Jan Williams, and Gwen Keating)

For more information about Fam & Press trips, please go to our press & fam trips page.

Want to know more? Please contact Tourism Inspiration via our contact form and we’ll get in touch to see how we can help you.

Press & Fam Trips


Consultancy Agreement with VisitBritain


Consultancy Agreement with VisitBritain

Due to increased Consumer Tourism Marketing activities by VisitBritain in the Netherlands, Tourism Inspiration & VisitBritain Amsterdam have entered a Consultancy Agreement, where Tourism Inspiration will give Marketing Advice, Marketing Support, organising Fam Trips, and assist with Consumer Marketing Campaigns for VisitBritain.


VisitBritain is the strategic body for inbound tourism and the national tourism agency for Great Britain. Would you like to know more about VisitBritain, or actually VisitBritain, please go to for more information and to buy tickets.


Tourism Inspiration is a full service tourism marketing company specializing in Tourism Marketing, Communication & PR; how to inspire your target audience. Please check out our site for more information, or contact us directly via the contact form.

Further Analysis First Results Golf Travel Motivation Survey

Further Analysis - First Results GTMS

In our First Analysis  of the Golf Travel Motivation, Tourism Inspiration provided you with the top level information about how many golf travellers take specialized golf trips; how often they play per vacation; and where they find their information.

In this further analysis we dive deeper into the information and look for the differences per region.

Tourism Inspiration decided to choose segment the following regions:

–          North-America (a sample of 72 golf travellers);

–          Great Britain & Ireland (66),

–          Mainland Europe (104);

–          Rest of the World (51): consisting of Australasia (36), Africa (5), Latin America & Caribbean (10)


Further Analysis - First Results GTMS

Or click the link below for your downloadable PDF:
Further Analysis First Results Golf Travel Motivation Survey

Want to know more? We will provide you with more market information, segmented by age, gender, and ability, as well as dive further into the motivations for choosing a destination.

Please leave your details and join our mailing list below, and we will contact you with more results as they become available: 



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