Further Analysis First Results Golf Travel Motivation Survey

Further Analysis - First Results GTMS

In our First Analysis  of the Golf Travel Motivation, Tourism Inspiration provided you with the top level information about how many golf travellers take specialized golf trips; how often they play per vacation; and where they find their information.

In this further analysis we dive deeper into the information and look for the differences per region.

Tourism Inspiration decided to choose segment the following regions:

–          North-America (a sample of 72 golf travellers);

–          Great Britain & Ireland (66),

–          Mainland Europe (104);

–          Rest of the World (51): consisting of Australasia (36), Africa (5), Latin America & Caribbean (10)

 

Further Analysis - First Results GTMS

Or click the link below for your downloadable PDF:
Further Analysis First Results Golf Travel Motivation Survey

Want to know more? We will provide you with more market information, segmented by age, gender, and ability, as well as dive further into the motivations for choosing a destination.

Please leave your details and join our mailing list below, and we will contact you with more results as they become available: 

 

 

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First Results of the Golf Travel Motivation Survey

Further Analysis - First Results GTMS

Always wondered how many people actually take specialized golf trips?
How often they play per vacation?
And where they find out their information?

At Tourism Inspiration we have conducted some market research, and some of the First Results we’re able to share with you.

For example:

  • Almost 300 people from 38 different countries filled in the questionnaire.
  • Only about 1/3 take specialized golf trips; the rest take ‘normal’ holidays, partake in other activities, and play a few rounds of golf as well.
  • 73% play 1-3 rounds of golf per vacation; 21% play 3-7 times per vacation; 6% plays more than 7 times.
     
  • 64% find out their information about their destination on the internet; 26% find out most information from friends and family; 5.5% from magazines; 3.5% from Social Media; and only 1% name the TV as their main source of information gathering.  

These are just some preliminary results. You can download them in an easy PDF for you, so you can have them for your own use:

Click here for a PDF of the First Results Golf Travel Motivation Survey

Want to know more? Please leave your details and join our mailing list below, and we will contact you with more results as they become available: 

 

 

* indicates required