Vakantiebeurs 2022 – How can we help?

So, you’re going to the Vakantiebeurs 2022 in Utrecht. Brilliant! We’re sure that you thought of everything to provide all the information to your potential audience. Just in case, we have provided a quick Cheat Sheet, so you can check. If there’s something that we can help you with before the start of the Vakantiebeurs, do not hesitate to contact us via the Contact Form  below.

Here’s what you need to know before going to the Vakantiebeurs 2022:

  • We’re sure your booth or stand looks great. Should you need assistance, then Tourism Inspiration can help you with setting up shop, creating the right theme and vibe for your customers.
  • Just to be sure, are there enough people present, to man your booth/stand? It’s always awkward fot clients to come to your booth and there is no one present.
  • Are there enough business cards/flyers/brochures for the 5 days of the Vakantiebeurs? 
  • Is there a means for you to gather contact details of potential clients? Albeit online or offline?
  • Is there a (Dutch) website? Is there a Dutch Landing Page on your website?
  • Do you have a Social Media Strategy present? Perhaps even a strategy for the Vakantiebeurs specifically?

Business Cards, Flyers & Brochures 

Ga een stapje verder

Brochure Creation

Business Cards, Flyer & Brochures are essential, as we’re sure you know. This is what it’s all about; providing your target audience with the information they need to know to come to your destination, or to book their holiday with you. We’ve often seen people with suitcases filled with flyers & brochures to go through, so they can make a decission about where to go. owever, more often than not, we’ve been to stands on the last few days of the Vakantiebeurs, and all business cards, flyers & brochures have run out. Interested? Here you can check out the Brochure we made a few years back for Northern England. If need be, Tourism Inspiration can develop some last minute business cards, flyers or brochures for you. Please use the contact form, if you are interested in this.

 

Gather contact details

Another point on the Cheat Sheet, and essential part of the Vakantiebeurs, is to gather contact details. In doing so, you can contact them afterwards, with that targeted special offer. Often a simple game, such as leave your name & e-mail to enter a draw & win something is ideal. This can be done off-line, but better is online. Also, social media can be used herefore. Which brings us to the next few steps.

 

Dutch Website & Landing page

Marbles Inn

Website Design

Is there a Dutch website in place? A website is essential in the Netherlands, with over 87% of Dutch people checking things online. Even though the Dutch are pretty good with their languages, it really helps to have a Dutch language website in place. It’s always easier to understand things in your own language. Even if there isn’t a Dutch website, it helps to at least have a Dutch landing page with some form of data collection present. Here the potential client can leave their details and ask for the information it may need. Do you have a landing page? Would you like a Dutch website, or a dedicated landing page, then please indicate at the the Contact Form below, and perhaps we can set something up before the Vakantiebeurs starts.

 

Social Media Strategy

Hostelle Facebook

Social Media Stratey

The Vakantiebeurs lends itself ideally to connect to potential clients via Social Media, as well as to gain more exposure through Social Media. One, you can ask potential clients to connect, in order to engage with them. Two, it’s possible to host a competition, so that potential clients can engage with you. Interested in creating your own Dutch Social Media Strategy for the Vakantiebeurs and in general?  Check out the Social Media Strategy we created for Hostelle. Or fill in the Contact Form below, and perhaps we can set something up before the Vakantiebeurs starts. 

 

Pre-Vakantiebeurs 2022 Contact Form

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Creating a Social Media Plan for Hostelle

Hostelle Site

Tourism Inspiration* & Hostelle** are now working together on a Social Media Plan for Hostelle.

Hostelle is the first and only all-female hostel in Amsterdam. They have a great new website and communicate over a few social media platforms, such as Facebook, Instagram, Twitter, Google+, as well as Pinterest & Bloglovin’(though currently not really explored yet).

A Social Media Plan for Hostelle: Step 1, Theory

The idea is to ensure that the brand will grow fanbase on all platforms, in order to get people enticed to go to the website and book via the booking engine. As one knows, external booking platforms, such as Booking.com, Expedia, Trivago & the likes, can ask for a hefty commission fee, chewing into profits.

Thus, an integrated social media plan is needed, where the site sits centrally, and all social media platforms will post from that site. As such, not only the fan base on each platform will grow, and interact with the brand. Posting from the website will ensure that backlinks come from each of the different social media platforms, making it easier to get indexed by Search Enginges (Google, Bing, etc).

Furthermore, by carefully creating clever blogs & landing pages, it should be possible to funnel people through the site to the booking enigine, as well as getting them there directly. See representation below.

Hostelle_Site_Platforms

A Social Media Plan for Hostelle: Step 2 an audit.

As mentioned aboove, Hostelle is already present on the following platforms: Facebook, Instagram, Twitter, Google+, as well as Pinterest & Bloglovin’. Most of these platforms are already on brand, though some platforms need to be further explored & explanded. 

For each of these platforms one has to explore, what kind of fanbase exist, what posts do work, what don’t and how effective these posts are. 

Social Media Plan Hostelle: Step 3, plan ahead

For planning we can use a day to day excel sheet, where to post what on each channel.

 

A Social Media Plan for Hostelle: Step 4, using tools & measuring

Using tools such as bit.ly & Hootsuite  we can shorten the links, and plan ahead. Furthermore, using such tools, as well as website analytics such as Google Analytics, or Jetpack, etc., will give us the opportunity, to analyse the data. Think about the following questions, how often, do our links get forwarded, re-posted, and how do the links to site & booking engine perform?

Remember: Measuring, is knowing exactly what works and what doesn’t. This way one can almost predict how each post will perform.

 

A Social Media Plan for Hostelle: Step 5, optimisation

After careful consideration it is then time to pick & choose. What will be the star performers, and what won’t. At the end of the day, this is where the money is made. Eventually, the bottom line is where succes is measured: there need to be bookings through these media.

 

Interested? Want to keep updated about this project? Or would you like Tourism Inspiration to work together with you on a social media plan for your company, business, or tourism destination? 
Please sign up for the newsletter here on the side, follow us on Facebook & Twitter, or contact us via the Contact form.

 

*Tourism Inspiration is is a Tourism Marketing, Communication & PR agency & all about inspiration; how to inspire potential customers to go on holiday using your company, busines, or visit your destination.

**Hostelle is the first, and only all-female boutique hostel in Amsterdam (and possibly the world).