Vakantiebeurs 2022 – How can we help?

So, you’re going to the Vakantiebeurs 2022 in Utrecht. Brilliant! We’re sure that you thought of everything to provide all the information to your potential audience. Just in case, we have provided a quick Cheat Sheet, so you can check. If there’s something that we can help you with before the start of the Vakantiebeurs, do not hesitate to contact us via the Contact Form  below.

Here’s what you need to know before going to the Vakantiebeurs 2022:

  • We’re sure your booth or stand looks great. Should you need assistance, then Tourism Inspiration can help you with setting up shop, creating the right theme and vibe for your customers.
  • Just to be sure, are there enough people present, to man your booth/stand? It’s always awkward fot clients to come to your booth and there is no one present.
  • Are there enough business cards/flyers/brochures for the 5 days of the Vakantiebeurs? 
  • Is there a means for you to gather contact details of potential clients? Albeit online or offline?
  • Is there a (Dutch) website? Is there a Dutch Landing Page on your website?
  • Do you have a Social Media Strategy present? Perhaps even a strategy for the Vakantiebeurs specifically?

Business Cards, Flyers & Brochures 

Ga een stapje verder

Brochure Creation

Business Cards, Flyer & Brochures are essential, as we’re sure you know. This is what it’s all about; providing your target audience with the information they need to know to come to your destination, or to book their holiday with you. We’ve often seen people with suitcases filled with flyers & brochures to go through, so they can make a decission about where to go. owever, more often than not, we’ve been to stands on the last few days of the Vakantiebeurs, and all business cards, flyers & brochures have run out. Interested? Here you can check out the Brochure we made a few years back for Northern England. If need be, Tourism Inspiration can develop some last minute business cards, flyers or brochures for you. Please use the contact form, if you are interested in this.

 

Gather contact details

Another point on the Cheat Sheet, and essential part of the Vakantiebeurs, is to gather contact details. In doing so, you can contact them afterwards, with that targeted special offer. Often a simple game, such as leave your name & e-mail to enter a draw & win something is ideal. This can be done off-line, but better is online. Also, social media can be used herefore. Which brings us to the next few steps.

 

Dutch Website & Landing page

Marbles Inn

Website Design

Is there a Dutch website in place? A website is essential in the Netherlands, with over 87% of Dutch people checking things online. Even though the Dutch are pretty good with their languages, it really helps to have a Dutch language website in place. It’s always easier to understand things in your own language. Even if there isn’t a Dutch website, it helps to at least have a Dutch landing page with some form of data collection present. Here the potential client can leave their details and ask for the information it may need. Do you have a landing page? Would you like a Dutch website, or a dedicated landing page, then please indicate at the the Contact Form below, and perhaps we can set something up before the Vakantiebeurs starts.

 

Social Media Strategy

Hostelle Facebook

Social Media Stratey

The Vakantiebeurs lends itself ideally to connect to potential clients via Social Media, as well as to gain more exposure through Social Media. One, you can ask potential clients to connect, in order to engage with them. Two, it’s possible to host a competition, so that potential clients can engage with you. Interested in creating your own Dutch Social Media Strategy for the Vakantiebeurs and in general?  Check out the Social Media Strategy we created for Hostelle. Or fill in the Contact Form below, and perhaps we can set something up before the Vakantiebeurs starts. 

 

Pre-Vakantiebeurs 2022 Contact Form

I am interested in:

Brochure Coordination Northern England

Noord Engeland is Great Britain

Tourism Inspiration together with VisitBritain and Northern England have put together the texts and images to create the Northern England brochure for the Vakantiebeurs. Furthermore, contact was made with possible advertisers & partners, in order to pay for the brochure creation.

Tourism Inspiration was responible for translation, copy writing, image selection and map creation.

Below you can download the final version of the brochure: “Ga een stapje verder”.

Ga een stapje verder

Cover “Ga een stapje verder”

5,000 copies were printed & was used during the Vakantiebeurs 2016, in light of the VisitEngland 2016 campaign.

Interested what kind of brochure Tourism Inspiration can create for your destination or company?
You can contact us via the contact form, or via the button below.

 

Tourism Inspiration will be at the Vakantiebeurs 2018

Vakantiebeurs2018

Tourism Inspiration will be at the Vakantiebeurs on Tuesday the 9th of January, on Trade Day.

You can meet Maarten Hageman through the Vakantiebeurs Matchup App:

Vakantiebeurs-Meetup-App

Android App                                                          iPhone App

Or if you would like to meet up some other time to discuss the possibilities of working together, contact us directly using the contact page.

Email Marketing

Golfinholland

Tourism Inspiration can do your Database Management & Email Marketing for you.
Databases might be obtained from one’s own website, social media platform or via 3rd parties.
These databases can be used to e-mail possible customers with information, partner information, special offers & winning prizes.

An example of Email Marketing by Tourism Inspiration

An example is GolfinHolland, the organisation to attract golfers to the Netherlands. Here, strong images & messages were used in the emailings. Also, GolfinHolland gave away prizes for filling in questionnaires. And in most mailings GolfinHolland sought partners in order to present offers for their customers. 

Consequently, this drove potential customers to the website to seek information about partners, and through the questionnaire, deepened the information of the database. 

Email Marketing Golfinholland

Ultimately, this particular emailing had an open rate of over 60%, and click through rate of over 45%. Which are extremely high. Furthermore, the mailing resulted in direct sales with a number of partners.

 

Email Marketing for your destination or company

Would you like help with your database management & e-mail marketing?
Then, please go to the the contact page fill out the form.